Wren Kitchens

Product Showroom

Allentown, Pennsylvania

Project Type

Specialty Retail


21,000 Square Feet

Design Services

Architecture, Engineering

As Wren Kitchens, a top UK-based kitchen retailer, ventured into the U.S. market, they teamed up with Little to seamlessly adapt their prototype to meet American standards and navigate the permitting process.

Little's expertise was pivotal in steering Wren Kitchens throughout the design, implementation, and rollout stages of the expansion.

The retailer's Allentown, PA, location transformed a former A.C. Moore store into an immersive showroom with over 41 full-sized kitchen displays and 17 VR-enabled design suites. The showroom also offers a wide range of cabinets, hardware, sinks, faucets, countertops, backsplashes, and various appliances. The result is a comprehensive and interactive kitchen design experience where customers can easily design their dream kitchen.


Wren Kitchens selected Little because of the firm’s nationwide presence and expertise in retail store design.

The showrooms are well-constructed spaces where customers can visualize and design their dream kitchens. Little’s client-centric approach and advanced interactive design solutions ensured that the new store provides a top-tier customer experience.


Customers get a real-life feel for their custom kitchen through the use of virtual reality.

In the VR-enabled design suites, customers use high-tech headsets to explore and test their envisioned spaces. They can virtually interact with appliances, open and close drawers, and explore storage solutions in a cutting-edge interactive experience.