Little
Lilly Pulitzer
Scottsdale Quarter
Scottsdale, Arizona
Project Type
Fashion & Beauty, Specialty Retail
Size
2,300 Square Feet
Design Services
Architecture, Interior Architecture
As part of an ongoing partnership with Lilly Pulitzer, Little has supported the evolution of the brand’s retail experience across multiple locations nationwide.
Each project celebrates the brand’s iconic resort lifestyle while reinforcing a consistent, elevated customer journey. Set in a high-end, open-air shopping destination in Arizona, the Scottsdale Quarter boutique represents one of the most refined expressions to date, translating 2,300 square feet into a vibrant, resort-inspired space.
PROJECT GOALS
Lilly Pulitzer engaged Little to reimagine its in-store experience by creating a vibrant, resort-inspired retail environment that could scale across multiple locations.
The design aimed to unify layout, lighting, and finishes under a fresh vision while introducing flexible fixture systems that enhance product presentation and support a seamless customer journey.
Objectives
- Consistent brand identity across stores
- Elevated, seamless customer experience
- Modular, scalable fixture systems
- Retail as a resort-inspired destination
SOLUTIONS
Little translated Lilly Pulitzer’s iconic aesthetic into a modern, immersive retail experience. The design communicates ease, warmth, and sophistication, reflecting the brand’s coastal heritage through light, color, and layered detail.
INTEGRATED FIXTURES
Custom-designed fixtures highlight Lilly Pulitzer’s vibrant collections while guiding the customer journey.
Each display was strategically placed to draw attention to key merchandise and promote seamless circulation. The fixture system offers built-in flexibility, enabling quick shifts in merchandising without compromising visual clarity or brand consistency. Integrated lighting, adjustable shelving, and refined materials elevate the shopping experience while reinforcing the brand’s polished, resort-inspired aesthetic.
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LAYERED LIGHTING STRATEGY
A thoughtful mix of ambient, accent, and decorative lighting creates a warm, inviting atmosphere that mirrors Lilly Pulitzer’s signature resort-inspired vibe.
The overall tone feels open and approachable, encouraging exploration throughout the store. Strategically placed accent lights highlight featured displays and key product zones, while decorative fixtures add a playful, polished layer that reinforces the brand’s personality. This layered approach not only enhances the visual experience but also supports merchandising goals by guiding the customer’s path.
RESORT-INSPIRED FINISHES
A bright, breezy palette sets the tone for an environment that feels both relaxed and refined.
Light wood tones, signature Lilly Pulitzer colors, and polished accents were layered to evoke the easy elegance of a resort escape. These finishes were carefully curated to immerse customers in the brand’s joyful, sun-soaked aesthetic from the moment they enter. Every surface reinforces the Lilly lifestyle—playful, polished, and unmistakably vibrant.
ELEVATED FITTING ROOMS
Fitting rooms were reimagined as personal retreats.
The fitting rooms are comfortable, welcoming spaces that extend the Lilly Pulitzer brand experience beyond the sales floor. Soft lighting, curated finishes, and residential-style touches invite customers to linger. Every detail, from custom wall coverings to integrated seating and mirrors, was designed to make trying on clothes feel special. These elevated spaces deepen the emotional connection to the brand while enhancing the overall shopping experience.
Results
The Scottsdale store exemplifies Lilly Pulitzer’s refreshed retail vision with a seamless, resort-inspired experience that deepens customer engagement and elevates the brand at every touchpoint. Tailored to the local market yet informed by past collaborations, it also serves as a scalable prototype—enhancing merchandising, improving flow, and setting a refined standard for future locations.
