Campbell University

Tracey F. Smith Nursing & Health Sciences

Buies Creek, NC

Project Type

Higher Education


72,300 Square Feet

Design Services

Architecture, Brand Experience, Digital Visualization, Interior Architecture

Home of Campbell’s nursing and physical therapy programs, the design of this building is heavily informed by the University’s faith, community, and global impact.

Hoping to inspire future medical workers, this learning environment supports problem-based learning, and features lecture space, nursing labs with simulation mannequins, OSCE suites, breakout spaces, study rooms and faculty offices. Visual cues from studies of the human form, the Holy Trinity, and the balance of Mind, Body, and Spirit (a recurring theme throughout the university) are reinforced through interior signage, graphic murals, and an entryway sculptural screen.

Design Awards

  • AIA Charlotte Award of Merit
  • Learning By Design, Outstanding Project
Brand Communication & Design

Designed as one, the brand package and interiors palette create a cohesive and sophisticated environment.

Campbell’s brand is elevated and used sparingly to highlight key features throughout the building while signage and graphics seamlessly integrate with the architecture.

We communicated our mission, vision, beliefs, and thoughts about community. Little heard our voices and the result is evident the minute you walk in the building.
Dr. Nancy Duffy

Professor & Director of School of Nursing