112,000 Square Feet
Architecture, Brand Communication & Design, Interior Architecture
Chedraui, one of the largest and most popular hypermarket chains in Mexico, needed to evolve its store prototype to be more competitive and to provide a better shopping experience for its customers.
Little created a sophisticated customer experience based on a progressive “less is more” philosophy that focuses on highlighting products and improving store communications. Through simple planning, merchandising, and way-finding solutions, the design clears the clutter to celebrate the fresh produce and offering within.
- A.R.E Visual Presentation Grand Prize Award
A Bold Experience
The facade design breaks away from tradition by using curved orange panels to clad the building’s exterior.
The incorporation of lighting systems, dropped ceilings, color, and clear, well-organized way-finding systems on the interior makes it easy to navigate and allows for a more efficient shopping experience. The result is a crisp environment with bold use of color that grabs the customer’s attention and lures them to explore the entire store.