Higher Education, Interiors, Specialty Retail
7,325 Square Feet
Architecture, Brand Communication & Design, Interior Architecture
Double-digit increase in sales, Increase in frequency of visits, Improved flow of high-volume traffic
Located on the ground floor of the state-of-the-art Soltz Residence Hall, this University store offers students and visitors a dynamic retail brand experience.
With this campus store, Bloomsburg wanted to create a dynamic and flexible retail experience that would excite students and visitors. Mirroring the University’s core attributes of “inspired, diverse, and engaged,” the customer experience is orchestrated before even entering the store with the modern iconic storefront and inspiring window displays.
A comprehensive team
The Little team stretched across multiple disciplines including interior architecture, engineering, brand communication & design for communications and wayfinding and visual merchandising. With this comprehensive approach, the new campus store has become a destination and sales tool for BU’s admissions and recruitment.