Photograph of Eric Daniel, Design Principal, Creative Director at Little


Eric Daniel

Design Principal, Creative Director



A creative team leader focused on enhancing brand performance through inclusive designs and memorable interactions.

Eric is a highly accomplished retail design professional. With expertise as a creative concept developer and team leader, he excels in crafting visually stunning and functional concepts, communications, places, and media to increase brand performance. Eric strongly advocates for inclusive designs that seamlessly integrate physical, human, and digital elements, creating captivating experiences for clients and their customers.

One of Eric's key strengths is his commitment to active listening and continuous learning. By understanding and valuing client perspectives, he effectively applies design thinking to create empathetic and profitable experiences. As an industry thought leader, Eric's global speaking engagements and publications have significantly impacted the approach to retail solutions, highlighting the importance of innovative experiences for achieving success.

Eric's focus on empathy and his ability to create scalable and impactful solutions consistently lead to exceptional client outcomes, establishing him as a trusted partner and visionary who continues to shape the ever-evolving retail design industry.

Sinclair Community College

Words of Inspiration

“Listening is the most powerful design skill.”

- Eric Daniel