Clear and consistent wayfinding provides a sense of orientation
Ambulatory & Clinic, Healthcare Facilities, Specialty Retail
10,500 Square Feet
Architecture, Interior Architecture, Brand Consulting
Concentra wanted help transforming its brand and developing a new prototype clinic that could offer both urgent care and occupational health services simultaneously.
This new prototype design creates a healthcare environment that incorporates experiential and programmatic elements throughout the patient journey, much like a retail environment. The new prototype design is orchestrated from the patient’s perspective, with every element working to create a warm, welcoming, and caring experience throughout the entire visit.
Iconography helps those with limited English proficiency get access to medical care
The incorporation of a successful branding strategy resulted in a patient-centered space that truly embodies Concentra’s mission.
Our Brand Consulting team re-imagined the brand’s identity for the client which elevates patient experience throughout the entirety of their interaction with the brand.