14,000 Square Feet
Architecture, Interior Architecture
Designed to inspire and engage families, the Atlanta outpost of CAMP is the retailer’s largest location to date, fusing a modern-day toy store with immersive, interactive adventures.
To bring its Atlanta location to life, CAMP set out to secure a national architecture firm distinguished by a versatile portfolio that transcends conventional retail. Impressed by Little’s extensive history in crafting immersive retail experiences and background in childhood education, CAMP made the strategic decision to appoint the firm as Architect of Record.
AN IMMERSIVE BRAND EXPERIENCE
Little helped transform a former La-Z-Boy retail store into an experiential space that seamlessly blends product and play.
CAMP Atlanta features a large retail area and multiple engagement zones where children and their families can shop and participate in hands-on activities. From arts and crafts to games, puzzles, and even a customizable slime bar, every inch of the space exudes the whimsical, imaginative spirit of the brand.
COMMUNICATING PROJECT INTENT
As with any retail project,
speed was vital.
Given that CAMP is more than a traditional retailer, most critical to this project was effectively communicating the project’s purpose to the building department to prevent delays in the review process. Because the exhibit space within CAMP functions as an entertainment and gathering space, there were specific rules and design standards that needed to be considered and followed—all of which had to be clearly conveyed within the design documents. The team worked closely with local jurisdiction to ensure they understood how CAMP’s operations would work smoothly within those guidelines.
Adjacent to the main retail space and behind the “Magic Door” is an area dedicated to seasonal, immersive exhibits.
Large enough for 120 patrons, the highly themed, interactive play space brings collaborations between CAMP and brands like Disney, Nike, and Paw Patrol to life.