SoHo, Manhattan, NY
1,774 Square Feet
Brand Communication & Design, Interior Architecture
Reddy SoHo is the first concept flagship for Reddy, Petco's lifestyle and fashion brand for dogs.
Located in Manhattan’s SoHo district, the new store has an urban boutique feel, with an industrial design complemented by Reddy's signature bold color palette, patterns and textures. Designed to offer an elevated shopping experience, the store features a curated selection of apparel, accessories and supplies, a gourmet food section by JustFoodForDogs and several interactive experiences and amenities.
- IIDA Carolinas Design Works Award
- VM+SD Retail Renovation Award - Honorable Mention
- Commercial Construction & Renovation Magazine - Project Profile Award
- Retail TouchPoints’ Brand Experience Award
A New Brand Experience
Multiple engaging store elements integrate physical and digital experiences.
The dog fit station is the ideal spot for a selfie, creating a perfect Instagram moment with Reddy’s branded camo pattern and hashtag backdrop.
Moments of Delight
Further into the store is the “Bark board” a polaroid selfie wall and community exchange, a retro approach to sharing, beyond that point there is an “Adventure Concierge” a touchscreen terminal where dog owners have access to services and resources to plan the ideal adventure with their pets, friends or breed group.
I was there just this past weekend!! Feels great!! Really nice interior experience. And dawgs loved it!
Partner & Design Principal, Community, Little