Little was chosen to facilitate project approval, permitting and construction, as well as to be the associate architect for a 1,000-car parking facility, an expansion of the existing convention center and a sound studios shell space for the NASCAR Hall of Fame.

The design concept by Pei Cobb Freed for this interactive entertainment attraction captures the feeling of speed and movement with a forty-four-foot-tall sculptural stainless-steel band that encompasses the building. A recognizable exterior form within the Charlotte skyline, this high-tech venue designed to educate and entertain also incorporates convenient, pedestrian bridges to the existing convention center and large entertainment spaces including a theater and ballroom.