Location

Chicago, IL

Speakers

James Farnell

The Future of IRL: Exploring Innovation in Store Design and Experience Strategy Description: Consumers are hungry for physical brand experiences — and retail businesses are opening new stores to capitalize on this opportunity. However, with this surge in activity comes increased competition, creating more pressure for brands to stand out. During this panel, senior leaders at some of the nation’s top design and strategy firms share their thoughts on the new imperatives for elevating brand strategy through physical store experiences.