Location

Chicago, IL

Speakers

Kelley Deal, Jim Thompson

Shaping Firm Culture with Branded Graphics in Workplace Design

Cultivating a positive and cohesive workplace culture is essential for driving employee engagement, retention, and productivity. This session explores how branded environments and graphic strategies can transform firm culture by seamlessly integrating brand identity into workplace design. Attendees will learn how to embed brand elements into architectural narratives through graphics, wayfinding, and experiential design, creating spaces that reflect the company’s mission while promoting collaboration, creativity, and a sense of belonging. Led by experts in brand experience and workplace architecture, the presentation offers actionable strategies to align design initiatives with business goals. Participants will gain insights into creating dynamic environments that inspire employees, strengthen cultural identity, and enhance user experiences. By the end of the session, attendees will be equipped with the knowledge and skills to design branded environments that connect people to purpose, elevate firm culture, and drive organizational success.